Pictured (L-R): Tim Grey, CEO of Grayscale Advertising; R.J. Romeo, President of Romeo Leisure Group, Inc.
Romeo Leisure Group has acquired Grayscale Leisure Advertising, with the 2 corporations now figuring out of REG’s headquarters in Nashville.
Tim Grey will stay CEO of Grayscale Advertising, whereas additionally turning into Vice President of Advertising for Romeo Leisure Group. Grayscale will proceed to supply its core companies—advertising, promoting, media shopping for, design, social media administration, consulting, and public relations—to its present and present purchasers.
“We’re proud to announce the acquisition of Grayscale,” shares Romeo Leisure Group President, R.J. Romeo. “This can be a milestone in REG’s 68-year historical past and a big stride in the direction of additional strengthening our market place and offering superior worth and companies for our purchasers. For Michelle (Michelle Romeo/VP of Gross sales) and I, it’s a key step in additional creating a multi-faceted leisure firm that may construct upon our household legacy and lead us to new heights sooner or later.”
Since launching in late 2015, Grayscale Advertising, whereas specializing in reside occasions, has additionally represented organizations and types together with UFC, Warner Chappell, and Empire Information. Their reside occasion roster contains venues, performing arts facilities, amphitheaters, festivals, rodeos, music festivals, and extra. Since its inception, the corporate has labored in all 50 states and 45 international locations promoting over 1.5 million tickets for its reside occasion purchasers.
In 2022, the corporate acquired the Nashville Enterprise Journal’s Finest In Enterprise Award (1-25 worker class), and was acknowledged and celebrated for the fifth consecutive 12 months at The Nashville Entrepreneur Middle’s NEXT Awards within the Music, Sports activities, and Leisure class. As well as, Grayscale Advertising founder Tim Grey was introduced with the Spirit of SOLID Award on the group’s 25-year anniversary gala.
“Tim’s popularity, management, and imaginative and prescient performed a big half on this resolution,” provides Romeo. “It was clear early on in our discussions that we shared the same imaginative and prescient and fervour for our work. REG has been seeking to additional increase our companies and resolution choices however have been quietly trying to find the appropriate associate. Tim shares our imaginative and prescient, provides worth to our firm, and is a unprecedented chief. Tim and his group have a objective pushed focus, a constructive and folks first tradition, wonderful enterprise acumen, and ship distinctive outcomes. These values mirror REG’s core values and add to our mission of serving to our purchasers produce profitable concert events.”
“I’m thrilled,” shares Grey. “The popularity and legacy of REG, mixed with the brand new additions of remarkable expertise to our groups, positions Grayscale as an plain chief in occasion advertising on a nationwide stage. REG is a powerful, strategic match for us and the mix of our two corporations will drive important worth for each our groups and prospects. R.J. and I’ve a shared imaginative and prescient, management type, work ethic, and need to construct a wholesome, constructive, and improvement primarily based tradition. I really feel assured that our service capabilities and outcomes will improve REG’s turnkey options and create an elite portfolio of choices.
“Collectively, the worth we ship is richer than something out there beforehand for both firm and can allow our purchasers to supply superior occasion experiences,” he continues. “I’m pleased with our achievements and strongly imagine that this can be a nice transfer that may profit our prospects and group members whereas offering an plain aggressive benefit for years to come back.”
This transfer is the second strategic merger within the final two years for Romeo Leisure Group. In January 2020, Beckon Leisure and Romeo Leisure Group aligned to type BERO Leisure Group, a full-service operations and logistics firm to supply full-service manufacturing and expertise shopping for options for company occasions and festivals.
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