Pictured (L-R): Tim Grey, CEO of Grayscale Advertising and marketing; R.J. Romeo, President of Romeo Leisure Group, Inc.
Romeo Leisure Group has acquired Grayscale Leisure Advertising and marketing, with the 2 firms now figuring out of REG’s headquarters in Nashville.
Tim Grey will stay CEO of Grayscale Advertising and marketing, whereas additionally changing into Vice President of Advertising and marketing for Romeo Leisure Group. Grayscale will proceed to supply its core providers—advertising and marketing, promoting, media shopping for, design, social media administration, consulting, and public relations—to its present and current shoppers.
“We’re proud to announce the acquisition of Grayscale,” shares Romeo Leisure Group President, R.J. Romeo. “This can be a milestone in REG’s 68-year historical past and a big stride in direction of additional strengthening our market place and offering superior worth and providers for our shoppers. For Michelle (Michelle Romeo/VP of Gross sales) and I, it’s a key step in additional growing a multi-faceted leisure firm that can construct upon our household legacy and lead us to new heights sooner or later.”
Since launching in late 2015, Grayscale Advertising and marketing, whereas specializing in reside occasions, has additionally represented organizations and types together with UFC, Warner Chappell, and Empire Data. Their reside occasion roster contains venues, performing arts facilities, amphitheaters, festivals, rodeos, music festivals, and extra. Since its inception, the corporate has labored in all 50 states and 45 international locations promoting over 1.5 million tickets for its reside occasion shoppers.
In 2022, the corporate obtained the Nashville Enterprise Journal’s Finest In Enterprise Award (1-25 worker class), and was acknowledged and celebrated for the fifth consecutive 12 months at The Nashville Entrepreneur Heart’s NEXT Awards within the Music, Sports activities, and Leisure class. As well as, Grayscale Advertising and marketing founder Tim Grey was introduced with the Spirit of SOLID Award on the group’s 25-year anniversary gala.
“Tim’s status, management, and imaginative and prescient performed a big half on this choice,” provides Romeo. “It was clear early on in our discussions that we shared an analogous imaginative and prescient and keenness for our work. REG has been seeking to additional increase our providers and answer choices however had been quietly looking for the suitable companion. Tim shares our imaginative and prescient, provides worth to our firm, and is a rare chief. Tim and his group have a objective pushed focus, a constructive and other people first tradition, wonderful enterprise acumen, and ship distinctive outcomes. These values mirror REG’s core values and add to our mission of serving to our shoppers produce profitable concert events.”
“I’m thrilled,” shares Grey. “The status and legacy of REG, mixed with the brand new additions of remarkable expertise to our groups, positions Grayscale as an plain chief in occasion advertising and marketing on a nationwide stage. REG is a powerful, strategic match for us and the mixture of our two firms will drive vital worth for each our groups and prospects. R.J. and I’ve a shared imaginative and prescient, management type, work ethic, and want to construct a wholesome, constructive, and improvement based mostly tradition. I really feel assured that our service capabilities and outcomes will improve REG’s turnkey options and create an elite portfolio of choices.
“Collectively, the worth we ship is richer than something accessible beforehand for both firm and can allow our shoppers to offer superior occasion experiences,” he continues. “I’m happy with our achievements and strongly consider that this can be a nice transfer that can profit our prospects and group members whereas offering an plain aggressive benefit for years to return.”
This transfer is the second strategic merger within the final two years for Romeo Leisure Group. In January 2020, Beckon Leisure and Romeo Leisure Group aligned to kind BERO Leisure Group, a full-service operations and logistics firm to supply full-service manufacturing and expertise shopping for options for company occasions and festivals.
from Entertainment – My Blog https://ift.tt/qVh78z4
via IFTTT
No comments:
Post a Comment