Q2 2022 and Week of June 20 Night Information Rankings: World Information Tonight Stays No. 1 as Newscasts Shed Viewers From Comparable Quarters – Adweek - News Check247

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Thursday, June 30, 2022

Q2 2022 and Week of June 20 Night Information Rankings: World Information Tonight Stays No. 1 as Newscasts Shed Viewers From Comparable Quarters – Adweek

The Uvalde, Texas faculty capturing, the Jan. 6 committee televised hearings and the Supreme Court docket choice to overturn Roe v. Wade have been a number of the high information tales within the second quarter of 2022—and ABC World Information Tonight with David Muir was the top-rated newscast for day by day protection of these tales and others.

In keeping with reside plus similar day information from Nielsen, World Information Tonight averaged 7.9 million whole viewers and 1.41million adults 25-54 within the second quarter of this yr. Meaning ABC’s night newscast has averaged the most important whole viewers of any night newscast for 21 consecutive quarters—since Q2 2017 and for the tenth straight quarter in Adults 25-54—since Q2 2020.

That’s principally the place the positives finish. World Information Tonight shed -11% in whole viewers and -15% in adults 25-54 vs. the prior quarter (Q1 ’22), which featured persevering with protection of the warfare in Ukraine. Except there’s a seismic occasion, Q2 scores are historically down from Q1 scores—and that development remained true in 2022. World Information Tonight additionally misplaced lower than -1% in whole viewers and -6% amongst adults 25-54 from the year-ago quarter (Q2 2021), in addition to -2% in whole viewers and -15% amongst adults 25-54 from Q2 2018.

TV information viewing on linear amongst Individuals below 50 continues to say no on an annual foundation, so the numerous scores decline we’re seeing relative to 2018 isn’t significantly surprising.

Over on NBC, Nightly Information with Lester Holt averaged 6.5 million whole viewers and 1.08 million from the important thing A25-54 demo in Q2 ’22. That’s greater than CBS however lower than ABC. Nightly Information shed a bigger proportion of its viewers from Q1 than its opponents—down -17% in whole viewers and -22% amongst adults 25-54. Nightly additionally fell -1% in whole viewers and -11% amongst adults 25-54 from Q2 2021, in addition to -14% in whole viewers and -35% amongst adults 25-54 vs. Q2 2018.

In contrast to ABC’s and CBS’ night newscasts, NBC’s flagship newscast streams full episodes on YouTube and is ready to garner some extra eyeballs that manner (eyeballs which aren’t measured by Nielsen). On YouTube, Nightly’s full episodes reached a mean of 745,000 video views and 584,000 video viewers in Q2 2022. That’s in keeping with information from Adobe Analytics and Associate Portals—and the YouTube Analytics Portal.

Over on CBS, the Norah O’Donnell-fronted CBS Night Information averaged 4.68 million whole viewers and 773,000 adults 25-54 in Q2. That’s a decline of -14% in whole viewers and -16% amongst adults 25-54 from Q1 of this yr. The newscast shed -5% in whole viewers and -8% amongst adults 25-54 from the year-ago quarter, in addition to -18% in whole viewers and  -34% amongst adults 25-54 from 4 years in the past, when the newscast was anchored by Jeff Glor.

The three main night newscasts averaged a mixed 19.07 million whole viewers in Q2 2022, a -14% change from Q1 ’22, a -2% decline from Q2 2021 and a -11% decline from the identical quarter 4 years in the past (Q2 2018).

The averages for Q2 2022:

Community ABC NBC CBS
• Complete Viewers: 7,896,000 6,495,000 4,681,000
• A25-54: 1,408,000 1,077,000 773,000

How about scores for the ultimate week of the quarter, which began June 20?

In keeping with live-plus-same-day information from Nielsen, World Information Tonight with David Muir averaged 7.23 million whole viewers and 1.30 million adults 25-54, making it as soon as once more the most-watched present (in whole viewers) on U.S. TV, excluding sports activities, specials and syndicated programming. Moreover, ABC’s night newscast has now defeated its competitors from NBC and CBS 186 of the previous 187 weeks in common whole viewers—and 115 of the final 117 weeks amongst adults 25-54.

Nonetheless, there’s a caveat: World Information Tonight’s week of June 20 scores averages are based mostly on solely a single day (Tuesday) on account of one other sports-heavy week for ABC. World Information Tonight was retitled to “WNT-ABC” on Monday (6/20/22), Wednesday (6/22/22) and Friday (6/24/22) as a result of Stanley Cup Finals, and on Thursday (6/23/22) as a result of NBA draft.

How did the newscast fare in opposition to comparable weeks? World Information Tonight misplaced -6% in whole viewers however gained lower than +1% within the adults 25-54 demo from the previous week. WNT shed -7% in whole viewers and -11% amongst adults 25-54 from the identical week in 2021 (June 21).

NBC Nightly Information with Lester Holt averaged 6.1 million whole viewers on NBC this previous week, which is down -5% from the earlier week—and down -4% from the comparable week in 2021. NBC Nightly Information additionally averaged 963,000 adults 25-54 this previous week, which is -6% from the earlier week—and down -19% from the comparable week in 2021.

Moreover, on YouTube, full episodes of NBC Nightly Information reached 607,000 views and 435,000 viewers. That’s in keeping with information from Adobe Analytics and Associate Portals; YouTube Analytics Portal.

The CBS Night Information with Norah O’Donnell averaged 4.54 million whole viewers and 744,000 adults 25-54 for the week of June 20. That’s -3% in terms of whole viewers—and a lower than +1% achieve in adults 25-54 from the earlier week. Relative to the year-ago week, Night Information misplaced -4% in whole viewers and -6% amongst adults 25-54.

Nielsen live-plus-same-day averages for the week of June 20, 2022:

ABC NBC CBS
• Complete Viewers: 7,231,000 6,098,000 4,541,000
• A25-54: 1,303,000 963,000 744,000

Supply: The Nielsen Firm, NTI Complete Viewers, Adults 25-54  Reside + SD Present Week (w/o 6/20/22), Earlier Week (w/o 6/13/22) and 12 months-In the past Week (w/o 6/21/21). Most Present: 2021-2022 Season (9/20/21 – 6/26/22) and 2020-2021 Season (9/21/20 – 6/27/21). Reside+7/Most Present – 2Q22: 3/28 – 6/26/22, – 2Q21: 3/29 – 6/27/21 and 1Q22: 12/27/21 – 3/27/22.  Nielsen scores for ABC, NBC and CBS embody extra airings in choose markets. Starting 8/31/20, nationwide scores additionally embody Out of Dwelling (OOH) viewing. Averages based mostly on common telecasts.



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